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As a savvy successful entrepreneur Martha Stewart, share tips on how her business became successful offline and online through marketing “how to” product information.
First of all, she incorporated her talents from what she learned when she was a child. She saw her mother making her own clothes to wear.
However, before Martha, transitioned into her present lifestyle business, she ventured into other avenues such as modeling to earn extra money, and then became a stock broker to continue her education. Then she opened up a catering business, which blossomed into many different directions in her present lifestyle business.
Using non-traditional marketing methods are becoming a new public awareness, and receiving better results.
For instance, utilizing the internet for our own publications, we’re able to create and formulate our own products and services and find unique ways to publish it. Without the traditional third-party involvement.
We can’t expect to use the same traditional marketing methods and approaches and expect to get different results.
People are becoming Savvy online, and self-taught by using the internet. Traditional schools, publishers and advertisements are being overlooked, due to the cost and unproven results. So with using non-traditional marketing strategies, we are able to shorten any drawn out process and corner the market in a matter of time. Plus avoid the costly over head and hiring employees.