There are benefits to using Url shortener’s and some draw backs, which I will cover more on. Believe it or not some sites oppose it.
Shorten url disguises the original link and it makes it somewhat difficult for others to determine if the link will redirect you to a good site or a contaminated one.
I must say…. at times I hesitate to open up any shorten link that look foreign to me, unless I am familiar with the person or a site I have dealt with before. Unfortunately, these shorten urls has been abused one to many times.
However, I believe url shortener’s (Uniform Resource Locator) was created with good intention. For instance, web addresses are getting longer, so we use url shortening and also known as domain alternatives. For example: Here’s the long address url link before being shortened. IE.. https://www.facebook.com/lanikee2success, and this is the shorten url bitly version: http://on.fb.me/wtxaWn . Another term used for this is called cloaking your links.
The Benefits In Using Shorten Url
This popular social network site Twitter, they use bitly shorten url for most posted links an also it’s helpful to allow more characters to get your message out.
Primarily online network marketer’s use shorten urls to protect their affiliate link from being hijacked by other dishonest online users. What may happen to your promotional affiliate link, is that it gets switched out and you don’t receive credit for your referral promotions, the other person does. So it is best to be alert about situation like this.
Notable Free Url Shortening Services
- Bitly – commonly used by marketers. The king of the shortener
- Goo.gl – by Google
- Pretty Link – A free WordPress plugin
- wp.me – Used byWordpress.com
and in addition this popular site displays 90+ Url Shortening Services.
Recently, I have noticed that certain sites placed limitation on the use of shorten url and blocked, closure or failed opening certain shorten url link. It may be based on complaints, abuse and the overwhelming spamming on the way these url shorteners, are being used. Filters have been created by online companies to stop the use of specific shorten url’s to be used with affiliate links. See the example below.
Illustration purposes; when I clicked on a bitly affiliate link this is what showed up.
So to avoid this pop-up, I am using this alternative service to avoid my affiliate link(s) from being blocked, and this tool is from WordPress a plugin called Pretty Link, installed on my blog. I haven’t run into any trouble using this Wp plugin tool. No blocks, closure or failure to open redirected links and you’re able to use your links on any other sites. It works for me, without any restrictions so far, which is nice. On top of that you can customize the url how you want it to appear, which is very simple to do. Illustration picture below:
Url Shorteners With Tracking Purposes
Professional affiliate promoters use url shortening for tracking, sharing and analyzing affiliate links for their business. If you want to stay in the game you have to know where your traffic is coming from and what affiliate links are generating more popularity than others. Use what is working and eliminate what is not.
Expect progression with the use of shorten url’s, because the internet has become a demanding money making machine for online marketers for promoting and referring name brand companies products or services. From airlines to eCommerce stores, and digital and physical products, it’s hard not to miss, there are live links and banners everywhere you surf online.
A Side Note: This peeks my interest…. I am wondering if Google recognizes my blog domain address url name since Pretty link cloaks my affiliate links to my WordPress domain name. If anyone knows this answer, I would appreciate your feedback here.
I hope I gave you some value here, if so…. Please share with others with a Tweet and Like and leave me a comment or a feedback most appreciated.
Mahalo, Lani 🙂
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